#ParentsOpenUpLV was born out of the impact of #YouthSpeakUpLV. This powerful multi-media campaign is a series of social media videos featuring real parents and grandparents offering practical ways that they connect with their children, and especially teens, in an unscripted format.

“As we launched the campaign, we heard from parents who appreciated the candid messages. Once they understood, they wanted to take action and do the ‘right thing’ but didn’t always know how,” said Ashi Singh, director of community resilience at United Way of the Greater Lehigh Valley. “So we’ve answered #YouthSpeakUp with #ParentsOpenUp.We worked with parents who are also professionals trained in mindfulness and trauma-informed practices. It’s important that parents know they’re not alone, and support is available for their kids and themselves. We want the videos to make parents feel hopeful and empowered in building stronger connections with their children.”

Check out our #ParentsOpenUpLV collection of parent-driven PSAs below!


Introducing #YouthSpeakUpLV! This powerful multi-media campaign represents a collective effort involving United Way of the Greater Lehigh Valley, Resilient Lehigh Valley and Aevidum. Arising from the valuable insights gained during Resilient Lehigh Valley’s 2022 Youth Mental Health Summit, this initiative presents a series of impactful public service announcement videos created with direct input collected from focus groups comprised of Lehigh Valley teenagers. The videos serve as a platform to amplify the voices of local youth, who passionately advocated for a youth-to-parent educational campaign. Their unique experiences deeply inform this campaign and aim to bridge the generational gap on crucial topics surrounding youth mental health and personal resilience.

Check out our #YouthSpeakUpLV overview video before diving into our collection of youth-powered PSAs below!


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